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Privacy Policy

Last updated: September 2026 · Effective from: September 2026

Plain-English summary: We collect only what we need to process your order - including any names or details you enter for personalised products. We do not sell your data. We do not use it for advertising. We use Stripe to handle payments - they never share your card details with us. You have the right to access, correct, or delete your data at any time.

1. Who we are

This website is operated by Big Bash Co. Big Bash Co. ("we", "us", "our"). You can contact us at hello@bigbashco.uk.

2. What data we collect and why

We collect personal data only when it is necessary to provide you with a service or to meet a legal obligation.

Data collectedWhy we collect itLegal basis (UK GDPR)
Name, delivery address, email address To process and fulfil your order; to send you an order confirmation and receipt Contract performance (Article 6(1)(b))
Personalisation details (e.g. a child's name, age, or event date entered into a product) To generate the personalised item you have ordered. By submitting these details, you confirm you are authorised to share them with us - see our Terms & Conditions Contract performance (Article 6(1)(b))
Payment details To take payment for your order. We never see or store your full card details. Payment is handled directly by Stripe, Inc., our payment processor. See Stripe's privacy policy. Contract performance (Article 6(1)(b))
IP address, browser type, pages visited Analytics - to understand how the site is used and improve it. Only collected if you accept analytics cookies. Consent (Article 6(1)(a))
Transaction records To meet our legal obligations under UK tax law (HMRC). Kept for 6 years. Legal obligation (Article 6(1)(c))

We do not collect sensitive personal data (known as "special category data" under UK GDPR), such as health, biometric, or financial profile data. Personalisation details such as a child's first name and age are ordinary personal data, not special category data, but we still handle them with care and only for the purpose of producing your order.

3. Cookies and tracking technologies

We use cookies and similar technologies on this site. Full details are in our Cookie Policy. In summary:

  • Essential cookies are necessary for the site to work. They do not require your consent.
  • Analytics cookies (Google Analytics) are only placed with your explicit consent. You can withdraw consent at any time via the cookie preferences link in our footer.

This is compliant with the ICO's updated guidance on storage and access technologies (April 2026) and the Data (Use and Access) Act 2025.

4. How we share your data

We do not sell, rent, or trade your personal data to any third party. We share data only where it is necessary to provide the service:

  • Stripe, Inc. - our payment processor. Stripe acts as an independent data controller for payment data. See Stripe's privacy policy. Stripe is certified under the EU-US Data Privacy Framework and operates under standard contractual clauses for any international transfers.
  • Google LLC - if you consent to analytics cookies, anonymised usage data is shared with Google Analytics. IP addresses are anonymised. Google operates under standard contractual clauses. See Google's privacy policy.
  • Delivery carriers - for physical orders, we share your name and delivery address with our delivery provider to fulfil your order.
  • HMRC - we may be required to share transaction data with HMRC if required by UK tax law.

Personalisation details you enter (such as names used on a product) are used only to generate your order and are not shared with any third party beyond what is needed to produce and deliver that order.

5. International data transfers

Stripe and Google are US-based companies. When they process your data, it may be transferred outside the UK. Both companies use appropriate safeguards, including the UK International Data Transfer Agreement (IDTA) or standard contractual clauses, as required by the UK GDPR. You can request details of these safeguards by contacting us at hello@bigbashco.uk.

6. How long we keep your data

Data typeRetention periodReason
Order and transaction records6 years from the end of the tax yearUK tax law (HMRC)
Personalisation details (names, ages, dates entered into products)Deleted from our active systems once your order is fulfilled and any return/dispute period expires (90 days), except where retained as part of the transaction record aboveContract performance
Delivery addressUntil the order is fulfilled and any return/dispute period expires (90 days)Contract performance
Analytics data26 months (Google Analytics default)Consent - deletable on request
Cookie consent records12 monthsCompliance records (PECR)

After these periods, data is securely deleted or anonymised.

7. Your rights under UK GDPR

You have the following rights over your personal data:

  • Right of access - you can request a copy of all personal data we hold about you (a Subject Access Request, or SAR). We will respond within one calendar month.
  • Right to rectification - you can ask us to correct inaccurate or incomplete data.
  • Right to erasure ("right to be forgotten") - you can ask us to delete your data. Note: we may be unable to delete data we are legally required to retain (e.g. financial records).
  • Right to restrict processing - you can ask us to pause how we use your data in certain circumstances.
  • Right to data portability - where processing is based on consent or contract and carried out by automated means, you can ask for your data in a machine-readable format.
  • Right to object - you can object to processing based on legitimate interests.
  • Right to withdraw consent - where we process data based on your consent (e.g. analytics cookies), you can withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at hello@bigbashco.uk. We will not charge a fee for reasonable requests. We will respond within one calendar month.

8. How we keep your data secure

We take appropriate technical and organisational measures to protect your personal data, including:

  • HTTPS encryption on all pages of this website
  • Payment data processed entirely by Stripe - we never store card details on our systems
  • Access to customer order data restricted to authorised personnel only
  • Regular review of data held and deletion of data no longer needed

9. Children's data

Our shop is not directed at children under the age of 13, and we do not knowingly collect personal data directly from children. Some of our products allow an adult purchaser to enter a child's name, age, or other details for personalisation purposes - this data is provided by the adult placing the order, not collected from the child, and is handled as described in Section 2 above. If you believe a child has provided us with personal data directly, please contact us immediately and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top of this page. For significant changes, we will take reasonable steps to notify you (for example, by displaying a prominent notice on the site). We recommend checking this page periodically.


This policy was prepared with reference to the UK GDPR (retained from EU GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025, the Privacy and Electronic Communications Regulations 2003, and ICO guidance current as of September 2026.

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